Privacy Policy

1. Introduction

Game Launcher Cloud ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our cloud-based game distribution and launcher management platform.

By using our Service, you consent to the data practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

1.B Legal Bases for Processing

Where the GDPR, the UK GDPR, the LFPDPPP (Mexico), or similar laws apply, we rely on the following legal bases to process your personal data:

• Performance of a contract: to create your account, deliver the Service, process subscription payments, host your private launchers, and publish Community Content you choose to share.
• Legitimate interests: to secure the platform, prevent fraud and abuse, debug, run analytics on aggregated usage, moderate Community Content (including via automated tools), and improve the Service. You may object to processing based on legitimate interests at any time.
• Consent: for non-essential cookies, marketing communications, and any optional integrations you explicitly enable. You may withdraw consent at any time without affecting prior processing.
• Legal obligation: to respond to lawful requests, retain financial records, comply with tax law, and report manifestly illegal content (e.g. CSAM) to competent authorities.

2. Information We Collect

2.1 Personal Information

We collect personal information you provide directly to us, including:

• Name, email address, and contact information
• Account credentials (username, password)
• Payment information (processed by third-party payment processors)
• Profile information and preferences
• Communication records with our support team

2.2 Technical Information

• IP address and device identifiers
• Browser type and version
• Operating system and device information
• Usage data and analytics
• Error logs and diagnostic information

2.3 Usage Information

• Games downloaded and launched
• Platform usage patterns and statistics
• Feature usage and preferences
• Content uploaded to the platform

2.4 Content Information

If you upload games or content to our platform, we may collect metadata and information about your content for platform functionality and compliance purposes.

2.5 Community Content and Public Presets

When you publish a launcher preset, template, or other Community Content to the public community area, the following information becomes publicly visible to anyone (including unauthenticated visitors and search engines) and may be cached or redistributed by third parties:

• Your public username, display name, and avatar
• The Community Content itself (title, description, screenshots, preset configuration, tags, and any embedded assets)
• Engagement metadata such as publish date, version history, download count, ratings, comments you post, and reports/flags received

We also process limited additional data internally to operate the community area, including IP address and device fingerprint of the publishing/reporting user (for abuse prevention, rate limiting, and legal compliance) and the results of automated and manual moderation reviews. Please do not include personal or sensitive information in any field of a public preset.

2.6 Player Data Processed on Behalf of Developers

Sections 2.1 to 2.5 describe data about you, the developer who holds an account with us. This Section describes data about the players who install and use a launcher built with our platform. It is a different relationship and a different role for us.

Depending on which features the developer enables, player data may include:

• Player accounts (Authentication System add-on): username, email address, credentials or third-party identity provider identifiers, and the sessions bound to them
• Analytics events: installations, launches, sessions, playtime, version, approximate geographic region derived from IP, and, where the developer enables the hardware survey, hardware and operating system characteristics of the player's computer
• Entitlements: the record that a player redeemed a licence key and what it unlocked
• Cloud save data, described below

2.6.1 Cloud Saves

Where a developer enables the Cloud Saves add-on and configures it for an application, the launcher uploads a copy of that application's save files so the player can continue on another computer. Specifically:

• What is stored: a compressed archive of the folder the developer designated as the save location, filtered by the include and exclude patterns the developer configured. We do not choose which files are uploaded and we do not inspect or parse their contents. If the developer's game writes personal information into its save files, that information is included in the archive
• Associated metadata: the player account the save belongs to, the application, the upload time, the size, and the name of the computer the version came from. The machine name is shown to the player in their save history so they can tell versions apart
• Versions: every upload creates a new version rather than overwriting the previous one. The number of versions retained is set by the developer. Older versions are deleted automatically once that number is exceeded
• Where: on our platform object storage, under a prefix specific to that launcher and application. See Section 11 on international transfers
• Who can access it: the player it belongs to, through their launcher. Developers can see quota usage and version metadata for their application but are not given a facility to download a player's save contents. Our personnel access save archives only where strictly necessary to investigate a fault or a security incident, or where required by law
• Requirements and exclusions: Cloud Saves requires the Authentication System add-on, because a save belongs to a player account. Players using a launcher as guests never sync. A player can turn syncing off on an individual computer from the game settings screen in the launcher
• Deletion: save data is deleted when the player's account is deleted, when the developer removes the application or their launcher, when the add-on is cancelled and the retention period ends, or on request through the developer or the privacy contact in Section 1

2.6.2 Processing Terms

Where the GDPR, the UK GDPR, the LFPDPPP, or a similar law requires an agreement between a controller and a processor, this Section 2.6 together with our Terms of Service sets out the subject matter (operation of the developer's launcher and the add-ons they enable), the duration (the term of the developer's subscription plus the retention periods in Section 8), the nature and purpose (hosting, distribution, authentication, analytics, and save synchronization), the categories of data and data subjects (the players of that developer's applications), and our obligations: to process only on the developer's instructions, to keep the data confidential, to apply the security measures in Section 5, to assist with data subject requests and breach notification, to use only the sub-processors disclosed in Section 7, and to delete or return the data at the end of the relationship. A developer who requires a separate signed data processing agreement may request one at the privacy contact address in Section 1.

Developer obligations. As the controller, the developer is responsible for having a lawful basis to collect their players' data, for publishing their own privacy notice to those players, for configuring save locations and analytics so that they do not capture more than is necessary, and for responding to their players' data subject requests. We will assist, but we cannot answer for a collection decision we did not make.

3. How We Use Information

We use the information we collect to:

3.1 Service Provision

• Provide, maintain, and improve our platform services
• Process your account registration and manage your account
• Enable game distribution and launcher functionality
• Process payments and billing
• Provide customer support and respond to inquiries

3.2 Platform Enhancement

• Analyze usage patterns to improve our services
• Develop new features and functionality
• Monitor platform performance and security
• Generate analytics and reports for developers

3.3 Communication

• Send service-related notifications and updates
• Provide marketing communications (with your consent)
• Send security alerts and important account information

3.4 Legal and Security

• Comply with legal obligations and regulations
• Protect against fraud, abuse, and security threats
• Enforce our Terms of Service
• Respond to legal requests and prevent illegal activities

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our platform, such as:

• Cloud hosting and infrastructure providers
• Payment processors and billing services
• Analytics and monitoring services
• Customer support tools
• Email and communication services

4.2 Legal Requirements

We may disclose your information when required by law or in response to valid legal processes, including:

• Court orders and subpoenas
• Law enforcement requests
• Regulatory compliance requirements
• Protection of our rights and property

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We will notify you of any such change in ownership.

4.4 Publicly Shared Community Content

Information that you choose to publish to the public community area (presets, descriptions, screenshots, comments, ratings, and your public profile attributes) is intentionally disclosed to the public and is not subject to the confidentiality protections that apply to private account data. Once Community Content is public, other users and third parties may download, copy, fork, archive, or reshare it. We cannot recall copies that have already been distributed, downloaded, or cached outside our systems.

4.5 Trust, Safety, and Legal Reporting

Where we detect, or are notified of, Community Content that may constitute child sexual abuse material, terrorist content, credible threats of violence, or other serious illegal activity, we will preserve and disclose the relevant content and associated account information (including identifiers, IP addresses, and timestamps) to law enforcement, NCMEC, or other competent authorities, as required or permitted by applicable law, without prior notice to the user.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

• SSL/TLS encryption for data transmission
• Encrypted data storage and database security
• Access controls and authentication systems
• Regular security audits and monitoring
• Employee training on data protection
• Incident response and breach notification procedures

6. Cookies and Tracking Technologies

6.1 Types of Cookies

We use various types of cookies and similar technologies:

• Essential Cookies: Required for basic platform functionality
• Performance Cookies: Help us analyze and improve platform performance
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Provide insights into platform usage

6.2 Cookie Management

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our platform.

7. Third-Party Services

Our platform may integrate with third-party services and APIs. These services have their own privacy policies and data practices:

• Payment processors (Stripe, PayPal, etc.)
• Analytics services (Google Analytics, etc.)
• Cloud infrastructure providers
• Social media platforms
• Customer support tools

We encourage you to review the privacy policies of any third-party services you interact with through our platform.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations:

• Account Information: Retained while your account is active
• Usage Data: Typically retained for 2-3 years for analytics purposes
• Payment Information: Retained according to financial record requirements
• Support Communications: Retained for 3-5 years

When you delete your account, we will delete or anonymize your personal information, except where retention is required by law.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

9.1 Access and Portability

• Request access to your personal information
• Request a copy of your data in a portable format
• View and update your account information

9.2 Correction and Deletion

• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Object to processing of your information

9.3 Communication Preferences

• Opt out of marketing communications
• Manage notification preferences
• Control cookie settings

9.4 Limits on Erasure for Public Community Content

The right to erasure does not allow you to recall licenses you already granted to other users. When you publish a preset to the public community area you grant an irrevocable, royalty-free, commercial-use license over the user-supplied media in that preset to anyone who downloaded or forked it (see Section 5.6.1 of the Terms of Service). On request we will: (i) unpublish and de-list your Community Content from our platform, (ii) anonymize or remove your account from the public attribution where technically possible, and (iii) request de-indexing from third-party search engines. We cannot, however, retrieve copies already downloaded, forked, embedded in third-party launchers, or cached outside our systems.

9.5 Automated Decision-Making and Moderation

We use automated tools (including hash matching, keyword filters, and machine-learning classifiers) to detect prohibited Community Content. These tools may automatically remove, restrict, or queue content for human review. Automated removals that significantly affect you may be appealed under Section 5.8 of the Terms of Service; appeals are reviewed by a human.

10. Children's Privacy

Our Service is not intended for children under the age of 18 and is not directed to minors. We do not knowingly collect personal information from children under 18, and the public community area is not designed for, marketed to, or appropriate for minors.

If we become aware that an account or any Community Content was created by a person under 18, we will: (i) immediately suspend and terminate the account, (ii) unpublish all Community Content associated with that account, (iii) delete or anonymize the related personal information, and (iv) where the content involves the safety or sexual exploitation of a minor, preserve the relevant data and report to NCMEC and competent authorities as required by law.

Parents or guardians who believe a minor has provided us with personal information may contact [email protected] to request immediate deletion.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by relevant authorities
• Other legally recognized transfer mechanisms

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications for significant changes
• Providing in-platform notifications

Your continued use of our Service after any changes constitutes acceptance of the updated Privacy Policy.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiries within a reasonable timeframe and in accordance with applicable laws.