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Why Distribute Outside Steam?

Steam takes 30% of every sale. With Game Launcher Cloud, you keep 100% of your revenue while getting a professional, branded launcher for your game.

Revenue Impact Calculator

1,000 copies @ $20 on Steam

$14,000

You lose $6,000 to platform fees

1,000 copies @ $20 on GLC

$20,000

You keep everything

Your savings

$6,000

Per 1,000 copies sold

Feature-by-Feature Comparison

Feature Game Launcher Cloud Steam
Revenue share 0% 30%
Custom branded launcher ✓ Fully custom ✗ Steam client only
Approval process None Required (weeks)
Setup fee None $100 per game
Auto-patching ✓ Binary diff
Analytics ✓ Real-time ✓ Delayed
News system ✓ In-launcher ✓ Community hub
Custom domain
Private server support ✓ Built for it ✗ Not allowed
Authentication System ✓ Optional addon ✓ Steam auth
Multi-platform builds ✓ Windows, macOS, Linux ✓ Windows, macOS, Linux

When to Use Each Platform

Choose Game Launcher Cloud when:

  • You want to keep 100% of revenue from direct sales
  • You need a branded launcher for your game/server
  • You run a private server or community project
  • You want full control over updates and distribution
  • You want to avoid Steam's approval process

Steam might be better when:

  • You need Steam's massive built-in audience for discovery
  • You rely on Steam Workshop for community mods
  • You need Steam's matchmaking and multiplayer APIs

Tip: Many developers use both — Steam for discovery, GLC for direct sales at higher margins.

Keep Your Revenue. Launch Your Way.

Try Game Launcher Cloud free for 14 days. See how much more you could earn.

Start Free Trial