Overview

Understanding Launchers in Game Launcher Cloud

What is a Game Launcher?

A game launcher is the desktop app your players use to install, update, and play your game.

Game Launcher Cloud is the platform that lets you create, customize, and deploy your own game launcher — no launcher development needed. You focus on your game, we handle the launcher.

Think of it as: Your own program like Steam or Epic Games Launcher, but branded for your games.

Game Launcher Example

Launcher Types

There are two types of Launcher.

Single Launcher

Single Launcher

One game per launcher - Focused experience

✅ Perfect for: Indie developers with one game

✅ Benefits: Dedicated experience, simple setup

✅ Interface: Clean, focused on one title

Launcher Type - Single Launcher

Multi Launcher (Enterprise Plan only)

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Core Features

• Custom icon & splash screen

• Banner images

• Accent color schemes

• Branded interface

Multi-Platform

• Windows (.exe)

• macOS (.dmg)

• Linux (.AppImage)

• Platform-specific configs

Customizations / Branding

A lot of customizations are available for the launcher in the Customize Tab such a Launcher Icon, Splash Art Image, Accent color, launcher theme and MUCH more...

Integrations

• Discord Rich Presence

• Webhooks

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Add-on Services

Optional add-on services to be added in the launcher.

Service	Description	Status	Plan Required
Login System	User authentication and account management	Live	Any Plan
Anti-Cheat	Protect your game from cheaters and hacks	🚧 Coming Soon	Any Plan
AI Chat Support	Automated player support with AI assistance	🚧 Coming Soon	Any Plan
Marketplace	In-launcher item shop and DLC distribution	🚧 Coming Soon	Any Plan
Cloud Saves	Cross-device save synchronization	🚧 Coming Soon	Any Plan

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Download Formats

Each build provides two download formats:

Launcher Builds

Format	Description	Use Case
Windows Installer (.exe)	Full installation package	Recommended for distribution
Portable ZIP	Compressed executable	Quick testing, portable use

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Analytics & Monitoring

Launcher Quick Stats

Track Key Metrics:

• Real-time online user count

• Daily peak concurrent users

• Total lifetime downloads

• Average play sessions

• Player retention rates

• Most active applications

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Next Steps

📝 Create Launcher

Build your first launcher step-by-step

🎉 Ready to start? Create your first launcher and have it ready for players in under 10 minutes!